Thursday, January 13, 2011

DC Comics Lowers Prices of Regular Issues to $2.99 Starting This Month



So DC Comics has just rolled out their "Drawing the Line" campaign and lowered all their $3.99 priced normal 32 Page comics down to $2.99. Marvel, who spearheaded the $3.99 pricing and bore the brunt of it's criticism, has also made a similar announcement following the one made by DC. Apparently they have only promised to not have any NEW comics come out with the $3.99 price tag. So of the two DC is the only company to promise a price drop all across the board. With no real reason for the price hike (and no it wasn't "inflation") one wonders why it was even there to begin with.

When the $3.99 comics first started coming out I personally cut the amount of comics I picked up by half, which sadly hurt my comic store more than anything, but I refused to pay $4 for a damn comic book. I think I'll be picking up more books again but it'll definitely be more DC titles than Marvel. The announcement was made in October but the lower prices just started coming into effect this month. Check the press release and links after the jump, including a link to an open letter to Marvel about the $3.99 price raise written by the owner of Chicago's Brainstorm Comics:


"This announcement reaffirms DC Comics' commitment to both our core fans and to comic book store retailers," said Jim Lee, DC Comics Co-Publisher. "For the long term health of the industry, we are willing to take a financial risk so that readers who love our medium do not abandon the art form."

"As Co-Publishers, we listened to our fans and to our partners in the retail community who told us that a $3.99 price point for 32 pages was too expensive. Fans were becoming increasingly reluctant to sample new titles and long term fans were beginning to abandon titles and characters that they'd collected for years," said Dan DiDio, DC Comics Co-Publisher. "We needed a progressive pricing strategy that supports our existing business model and, more importantly, allows this creative industry to thrive for years to come. With the exceptions of oversized comic books, like annuals and specials, we are committed to a $2.99 price point."

Check out DC Comics Here : The DCU Universe

Find your local Comic Shop Here: http://www.comicshoplocator.com/

From Chicago's own Brainstorm Comics: An Open Letter to Marvel

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